D 'Philosophy: "Philosophy" ... arises from the clear vision of its ability
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For the movie studios
D ' Philosophy is the basis of the concept of entertainment in all its forms and potential, is the fusion between the' business and show business 's own event, create character "protagonist" and it combines the brand, or 'mark' .
THE LEADING BRAND of entertainment
The Product Placement: 'indirect advertising'
A form of advertising, communication of a mark, which appears in space is not primarily in advertising. The viewer is led to perceive the brand as an integral part of the story represented in the film, he lives the brand as an essential component of a scene that is built on the emotions aroused by the interpretation of the actor and his interaction with the "objects" around.
The importance of the "objects"
Push the audiovisual work to a brand-film is an operation that requires a thorough study of marketing and communications . The brand must not only act as a background, being a pop of which one can see hardly the profile, but must interact actively with the acting, becoming s INSTRUMENTS of expression.
The Agency is able to provide support in strategic planning of 'integrated communication activities to mark and cinematography, sponsors and events.
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