will be held 22 to 28 June 2009, the seventh edition of the Ischia Film Festival.
will be held in Ischia the second appointment with the Italian festival dedicated to product placement in the wake of the first round that saw held screenings, symposiums and workshops to review progress after years of entry into force of "Urban Act" on the reform of the cinema and evaluation work with the staff wing of the best strategies to ensure future profitability and quality for movies, corporations and institutions.
Carlo Bassi, chairman of the "Product Placement & Location Festival", presented a study on the fastest growing market with regard to advertising in the film industry, especially after the entry into force of Legislative Decree 28/2004 which governs in our country as the use of product placement. From those estimates
has evinced that the market has grown 27% a year. "Ischia Film Festival - International Market Location" is the insight of the artistic director for five years that Michelangelo Messina focuses particular attention to the "Places" where the film takes place. The meeting with Charles Holland, former CEO of AIP-Filmitalia society for the promotion of Italian cinema, has created an ambitious new product Placement Location & Festival ", which aims to create an annual event that can facilitate the matching and integration between the intellectual work in its broadest sense audiovisual and business communication.
