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Product Placement Agency Placement brand. The Product Placement

D 'Philosophy: "Philosophy" ... arises from the clear vision of its ability

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Find the location for your event

security services

Research sponsors for events and concerts

For the movie studios

D ' Philosophy is the basis of the concept of entertainment in all its forms and potential, is the fusion between the' business and show business 's own event, create character "protagonist" and it combines the brand, or 'mark' .

THE LEADING BRAND of entertainment

The Product Placement: 'indirect advertising'

A form of advertising, communication of a mark, which appears in space is not primarily in advertising. The viewer is led to perceive the brand as an integral part of the story represented in the film, he lives the brand as an essential component of a scene that is built on the emotions aroused by the interpretation of the actor and his interaction with the "objects" around.

The importance of the "objects"

Push the audiovisual work to a brand-film is an operation that requires a thorough study of marketing and communications . The brand must not only act as a background, being a pop of which one can see hardly the profile, but must interact actively with the acting, becoming s INSTRUMENTS of expression.

The Agency is able to provide support in strategic planning of 'integrated communication activities to mark and cinematography, sponsors and events.

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Find the right location for your event

D'Philosophy: location for events

The search for the location must be addressed with professionalism and a wealth details of the space that will host the event, the presentation, the scene of a film is a living space, made not only of characters, faces, people, but of mood, atmosphere and feeling. The environment thus becomes a symbol of energy and lives of all that soul.

Location search means searching for a place, the right one, as a set for their filming in the territory of Rome, for example ... location but also for private parties, exhibitions, presentations, meetings, gala dinners, even a wedding ...

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The security services

D 'Philosohpy: security services

The agency offers services of public order and safety for concerts, big events, any event that requires the use of security personnel .
We have staff that can work for private parties, gala dinners, sporting events, discos hosting entertainers.
addition to safety, the Agency may also provide services to transport people and equipment.

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movie studios

We deal with product placement. Our goals are to "give due place to the mark, give visibility and promote its image with an expert eye to the context of positioning (film, event, concert or other event).

For production companies who wish to contact us, may email: @ agenzia.roma alice.it - \u200b\u200bor call: 339 11 84 400

In your e-mail you in a few lines explaining your goals, your
idea, your project and we will try to make it happen.

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agency planning and organization of events

agency of planning and organizing events deals with various aspects of the event to ensure that business can be (product launches, corporate meetings and conventions), pr events (press conferences, media events, gala dinner), marketing programs (fairs, large openings), tours and special events such as concerts, performances in the streets, award ceremonies, fashion shows. The event involves some
'organizzazione specific activities in relation to the creative, technical and logistics event.

The organization of the event planning and analyzing the complexity of the 'event' in all its feasibility, a context, the target audience, location, budget, logistics, all the elements necessary to make the event unique and successful.

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Sponsor Search for events and concerts

L ' Agency is also involved in r esearch, management and implementation of sponsorship for events, live concerts, fairs, exhibitions, fashion shows and conferences, sporting events.

a careful analysis of the occurrence designed to assist sponsors ideals that can give visibility and prestige.

In the video the guys at the bar 'Friends' on tour 'Between Dream and Reality '08.

Sponsor made by D' Philosophy with the collaboration of Marks Garage and Frankie TIRDY.

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The testimonial ...

The Agency is able to engage characters of the show and so associate the image of a face to a product representative for advertising, events ( press conferences, presentations, gala dinners, sporting events, openings) for catalogs, leaflets, posters .

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To each his own brand ... And I did not say BRAD!

Want to know the trend of product placement in the U.S.?

Here is the ranking of ten brands that have invested more in product placement in the U.S.:

Coca-Cola soft drink
24Hour Fitness CTRS club
Nike Apparel
Cingular Wireless Svcs Telephia
Chicago Bears football team
Nike SPRT ftwr
Arizona State University
Mercedes Benz car
Dell computer sys.
Planet Hollywood Hotel & Casino

Source: Nielsen Product Placement

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Laws ... Product Placement on

Italy has quickly reached the third place in the world market for product placement, after the United States and France, with expenditure of $ 36 million in 2005.
E 'from the 2004 movie product placement (but not the tv) is legal and regulated in Italy, but already in the first film screened in public, 28 December 1895, the Lumiere brothers showed the exit of workers from the workshops of their property.
It seems that product placement was born with cinema. From

further in the book 'Brands in the spotlight. The film product placement in Italy and its managerial ' (Egea editions).